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Citizen Stainless Steel Eco-Drive Analog Black Dial Men Watch-Au1060-51E, Silver Band

Original price was: ₹1,299.00.Current price is: ₹999.00.

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Eco-Drive

Citizen

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THE WATCH THAT NEVER STOPS, WHEREVER YOU ARE.

Inventing technology to ensure that a watch never stops anywhere in the world was one of the challenges for CITIZEN. In 1976, we invented the world’s revolutionary light-powered analog quartz watch that uses only light as a power source. This technology, now known as “Eco-Drive”, can generate power from any light source, artificial, natural and even dim light to keep watches running without ever replacing batteries. As a pioneer of the field, we set new challenges for ourselves to bring forth the full potential of power generation using light.

Eco Drive

What is Eco-Drive?

Eco-Drive is designed to convert both natural and artificial light into energy to power watches. Watches with Eco-Drive do not require any battery replacement, charging or winding to maintain constant operation.

CITIZEN’s proprietary light-powered technology Eco-Drive is an exceptional technological achievement that also reflects our concern for the natural surroundings. The name and logo display our commitment to building a brand for people all over the world.

CITIZEN’s Eco-Drive technology has won acclaim in Japan for its contribution. Eco-Drive watch was nominated as the first watch to qualify for the Eco Mark,

How it Works

  • Natural and artificial lights are absorbed through the crystal and dial
  • A special solar cell converts the natural and artificial lights into electrical energy
  • Enough energy is stored to power the watch, even in the dark, for approximately 6 months or longer

Citizen

citizen

citizen

No need for regular battery replacement

Once upon a time, everyone accepted that quartz watches had to have their batteries replaced at regular intervals. But the advent of Eco-Drive overturned the conventional thinking. Eco-Drive is a light-powered technology that drives watches by capturing light and converting it into energy using an inbuilt solar cell. Suddenly the hassle of replacing batteries was a thing of the past.

Runs even in dim light

Eco-Drive is designed to charge from ordinary everyday light sources like indoor fluorescent lighting and desk lights. You can go about your everyday life confident that your watch will never stop.

* To get the most out of your watch, set aside about five or six hours per month to charge it in sunlight.

Runs for over six months even in darkness

Do you need light to generate power for your watch all the time? Not with Eco-Drive. A single full charge is enough to keep Eco-Drive working for over six months in total darkness. Indeed, some models equipped with power save function can run for as long as seven years.

* Some models run for less than six months.

About Citizen Brand

CITIZEN WATCH is a true d’horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 140 countries around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronized timekeeping. As a “citizen of the world” we bear the responsibility to help cultivate positive change and on-going evolution to our craft. For over 40 years, CITIZEN’s Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its nature a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy. Using a renewable natural resource instead of filling our landfills with discarded watch batteries

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